TikTok is an Android and iOS media app that can be used for sharing and creating short videos. It was initially launched as Douyin in September 2016, in-country China. In 2017, the app was propelled by ByteDance for markets that are exterior of China.
TikTok and Douyin both utilize the same program, but keep up partitioned systems to comply with Chinese censorship limitations. TikTok is available all around the world via the Google Play stores and the app stores.
Some of you might be wondering why TikTok might sound similar to Musical.ly in terms of what you do within the apps is almost the same. And there’s a good reason why. In late 2017, TikTok’s parent company ByteDance purchased the app Musical.ly.
As a result of the merger, TikTok has approach smooth to target the youth market which already had a place to Musically. To donate you an idea of what TikTok towards for as a company, its mission is “to capture and show the world’s creativity, valuable life minutes, understanding, specifically from the mobile phone.
TikTok allows everybody to be a creator, and energizes clients to share their imaginative expression and enthusiasm through their videos.” In doing so, TikTok competes with giants like YouTube, Facebook, Instagram that have either the backing of Facebook or Google.
There are several TikTok users in the world. What makes a special TikTok stand out among the competition is that it’s more of an entertaining stage, instead of a way of lifestyle platform. And what makes it so alluring is that practically anybody can be gotten to be a content supplier due to the simplicity of utilizing the app.
That’s why it appeals to so many content creators all around the world. Now that we understand what TikTok is, let’s dive into TikTok Evolution and User’s Expectations and why knowing them can be useful for marketers across around the world
TikTok was launched in September 2016, and in the three years since its launch in the market, it’s safe to say that it has exploded in popularity all over the globe. TikTok has 800 million active users worldwide and that makes TikTok 9th in terms of social network sites, ahead of better-known sites such as LinkedIn, Pinterest, Twitter, and Snapchat.
It’s interesting to point out that there are 150 million active daily users in China, which mostly use the Chinese version of the app, called Douyin and people have witnesses the TikTok Evolution and User’s Expectations. TikTok has particularly been eagerly received enthusiastically by numerous Asian nations such as Cambodia, Indonesia, Japan, Malaysia, Thailand, and Vietnam.
Just to give you an idea of how other applications perform in comparison, it took Instagram six years from its launch to gain this amount of monthly active users that TikTok managed to achieve in under three years since its launch. And It took Facebook more than 4 years to reach the same monthly active user milestone.
TikTok has hit the nail on the head when it comes to engaging with the young generation of the world. For older generations, it might be a bit daunting, but TikTok is not new to teenagers around the world. The tik toker users in the world are almost aged between 16 and 24.
Famous ِِِِِِAmong Youngsters
The social media app is all the hype among youngsters and they are now Tiktok generation, but mostly adult social media users have never heard of its app and you might be wondering why. To start, TikTok Evolution and User’s Expectationscould be explained by the fact that the app creators decided to choose under 18 as their audience from the very beginning.
In a way, TikTok creators have understood the younger generation in a much better way than competitor apps. With their target audience specified from the start, they’ve understood the preferences and habits of this age group which has led them to create a social media app that gives their target audience exactly precisely what they’re seeking out for.
TikTok permits clients to form and share amusing recordings whereas moving, singing, or lip-syncing to their favorite tunes. It allows the younger crowd to express themselves in a creative and new way, whether that’s by singing, dancing, or doing some form of comedy.
If you think of it this way, it’s no surprise why it has generated so much hype among the youngsters of the world. When it comes to the everyday time went through on TikTok, clients spend a normal of 52 minutes per day. So this means that people are using the social networking app daily either for creating and then sharing short videos of themselves or for watching the existing plethora of TikTok videos uploaded to the app. Either way, they’re doing it for an hour every day.
People spend almost the same amount of time on Instagram, a little less on Snapchat. Facebook takes the lead with users spending 58.5 minutes on the social media platform almost every day. And for marketers, all this can be a big deal to be aware of.
That’s because the more time people spend on all these apps, the higher is the chance that they will get to see advertisements. So it’s safe to say that TikTok is doing much more than just replacing other similar social media apps.
Now while TikTok might be competing with the big players in the market, the users are expecting more advanced features from it that serves a different purpose than YouTube, Instagram, and talking about the TikTok Evolution and User’s Expectations.
TikTok is a platform largely aimed at content creators. And the ease with which anyone can become a content creator and use this portal; this is one of the many factors that give TikTok an advantage over the competition.
TikTok isn’t a force to be taken lightly and the youth have now become TikTok generation. And it’s time to pay serious consideration to TikTok. The demand for this app is increasing day by day as the people are attracted to it due to its unique features.