PPC (Pay-Per-Click) is an essential model of marketing for advertisers. Based on this model, the advertisers have to pay when someone clicks on their ads. It is the best marketing strategy to send visitors to the advertiser’s website. Search engines are providing the most popular form of PPC advertising to the users.
Search engines allow the advertisers to show their websites at the top of their results against specific keywords. If you want to increase the sales of your eCommerce website, you should run the PPC campaign. Here, we will provide some essential tips to align your PPC campaign with the eCommerce website for better results.
Select The Best Advertising Platform:
As we know that we can show display or search ads on various platforms. Similarly, we can also run PPC ads campaigns on different platforms. The two most popular platforms to run PPC ads campaigns are Google AdWords and Amazon Advertising.
If you run PPC ads campaigns on Google AdWords, the advertisements for your website will be shown at the top of Google’s search results. It is the best technique to drive quality traffic to your website. If you are driving targeted traffic to your website, you can increase the conversion rate of your eCommerce website.
If you have created an online store on Amazon, you can also use Amazon advertising to run PPC campaigns. According to statistics, by running PPC campaigns on Amazon advertising, you can increase your revenue by up to 43%.
Up To Date Your Shopping Feeds:
You can also align your PPC advertising campaign with the eCommerce website by playing a trick. You just need to link Google Merchant Center with Google AdWords. Google Merchant Center is pulling information from your eCommerce website by using shopping feeds.
If you have created accounts on Google Merchant Center and Google AdWords, you should link these two platforms. When you will link these two platforms, these two platforms allow you to advertise the products in the form of shopping ads. Now, Google AdWords will get information from the shopping feeds to show your ads.
It will pull out all the information relevant to your products. Google Merchant Center has hard and fast rules. It makes constant changes in its policies. If you don’t up to date your shopping feeds, it will suspend your account.
Track The Progress Of Your PPC Campaigns:
Told by a dissertation help firm, it is the most important step to ensure the success of the eCommerce website. Most of the eCommerce websites ignore this step. They just run PPC campaigns and they don’t bother about the progress of the PPC campaigns.
By tracking the progress of the PPC campaigns, you can align these campaigns for better results. To track your PPC ads campaigns, you should install Analytics eCommerce tracking. Analytics eCommerce tracking allows you to track the progress of different products. You can also track the sales of different products. After tracking the sails of different products, you can get an idea about the revenue that you are generating.
You should compare this revenue with the revenue before running the PPC ads campaign. If you are running more revenue, it means that you are successfully running the PPC ads campaigns. If your revenue is dropping, your PPC ads campaigns are not working.
Optimize Your PPC Ads Campaigns:
Just like display or search ads, you can also optimize your PPC ads. To optimize your PPC ads, you will have to keep in mind lots of things. First, you will have to diversify the types of ads that you are using for eCommerce products. Either you are running text ads or Product Listing Ads, you should keep in mind that these ads should generate enough revenue for your eCommerce website.
Secondly, you should try to know how to structure your shopping campaigns. To structure your shopping campaigns, you will have to track the progress of your PPC ads. Thirdly, you should add negative keywords in Google AdWords. Google AdWords allows advertisers to select the keywords to show the advertisements.
Google AdWords is also providing an opportunity to add negative keywords. If you don’t like to show the advertisements for your products and services against specific keywords, you should add these keywords to the list of the negative keywords. Fourthly, you should create ad extensions. These ad extensions will also be helpful to you to optimize your PPC ads campaigns. At last, you should highlight the prices of the competitors by using price extension.
Focus On The Best Quality Content:
By running PPC ads campaigns on Google AdWords, you can show your products or services at the top of Google’s search results. Google AdWords can’t change the intention of the viewers. If you want to change the intention of the viewers, you will have to provide the best user experience.
To provide the best user experience, you should optimize the title and meta description of your products and services. After clicking on the link that is appearing on the top of Google’s search results, the viewers will enter into your website.
Here, the task of Google AdWords is completed. Now, you will have to encourage the viewers to become your customers. The best way to get the attention of the viewers is to share the best quality content. You should share useful information about your products like specifications, reviews of the customers, and visual content, etc.
While running the PPC ads campaigns, you should stay competitive. The prices of the products rise and fall. You should keep an eye on the prices of your competitors. If the prices of the products are decreasing, you should also adjust the prices of your products accordingly.
If you don’t adjust the prices of your products, you will observe a sudden decrease in the sales of your products. As a result, you will think that your PPC ads campaigns are not working properly. This thing will also drop the revenue of your eCommerce website. To stay competitive, you should use Auction Insights. This tool will provide you with an idea of which competitor is outperforming in the case of impression share and rank.